The origin of missed call marketing is based on the way Indians communicate. Brands have been cashing in on this by customizing the response to a simple missed call. A missed call can be followed by an SMS, another call, or a combination of the two.
Customer proceeds to call your virtual number seen on an ad
Call gets disconnected the moment it lands on your virtual number, which is connected to a missed-call call flow in your account
The contact information of your callers can be exported to a Google spreadsheet
In order to notify a customer, an automated call back or SMS can be triggered once a missed call lands on your virtual number
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