of adults keep their smartphones within arm's reach
of people will click the URL in an SMS, compared to just 4.2% for emails
of people in the INDIA suffer from ‘nomophobia’, the fear of being without a mobile phone
of people open a text within 4 minutes of receiving it
of consumers would consider opting in to a brand’s SMS loyalty programme
SMS campaigns receive an average response rate of 30%, compared to email campaigns, which is 4%
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